Donna Ida Denim Drive

Donna Ida Denim Drive for charity Jeans for Genes with Lucy in Disguise

We want your denim, we need your denim, we love your denim….

Donna Ida are hosting a denim drive in aid of Jeans for Genes charity and we want
your unwanted jeans to make it a success.

If you have a pair (or several) of old or unwanted jeans you can bring them into any
Donna Ida store and we will trade them for a £20 voucher off your next pair with us!
Not only will you be gifted with a voucher for your generosity, but your jeans will
then be styled and sold at our concession in Lily Allen’s new store ‘Lucy in Disguise’
with 50% of the proceeds going to Jeans for Genes, the charity supporting children
with genetic disorders.

It’s a double denim good deed.


The denim drive is live and ready for your donations at our three London boutiques:

Westfield Store

The Village, Westfield London
Ariel Way, London W12 7GF
Call +44(0)20 8743 6111

Belgravia Store

40 Elizabeth Street
London SW1W 9NZ
Call +44(0)20 7730 4554

Chelsea Store

106 Draycott Avenue
London SW3 3AE
Call +44(0)20 7225 3816

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