
DENIM DECODED: THE RIGHT FIT FOR YOUR STYLE
We all love different denim on different days! Whether you love 70's flares or relaxed boyfriend shapes, there's a pair to suit every look. Here's our guide to picking the denim you'll be wearing on repeat.
FLARES
Add some 70's chic to your wardrobe with a denim flare, this season's must-have shape. Whether you love Martha, Kate, Hope or Queenie, one thing's for sure, you'll never look back.

PEG LEG
Both Norma and Claudia are the perfect pair for Spring/Summer styling. Whether you cinch at the waist or roll at the ankle, this pair gives a relaxed look for running around town

CROPPED
When it comes to cropped, Kitty Kat is the answer. Available in 5 washes, with a mini-bootcut shape, this denim is always ready to take you from sunshine to showers
BOYFRIEND
Who needs a boyfriend when you can love denim this much? Comfortable, relaxed and effortlessly cool, Blanche and Valerie have captured our whole hearts (sorry boys!)
HIGH WAIST
Suitable for almost every size and shape, high waisted jeans are the perfect style for any occasion. Luckily for you Minnie, Trixie and Violet are always at hand to take you from day to night

SKINNY
Figure flattering and super stretchy, skinny jeans are style staples that are here to stay! With Ivy and Rizzo in your arsenal, you'll always be on trend