Black - the best thing to ever happen to every woman’s wardrobe

The genius of black? It’s whatever you want it to be, for whoever you want to be on a given day.

black jeans donna ida thornton

Donna wears Minnie Flares in Blackest

Somehow, black gives you the best of every world. Want to make a dramatic statement and have all eyes zoom in on your entrance? Head to toe black is devastatingly, timelessly chic.

Feeling a little de-energised and just want to slip through the day unnoticed? Black is also your best friend when you want simplicity: live your best lowkey life in head to toe black that’s suddenly unassuming. And yet, still effortlessly chic. 

black jeans donna ida thornton

Donna wears Kate Flares in Blackest

Black is the perfect foil for any of your rainbow brights - team your blackest, leanest denim with something bright that will definitely pop on Instagram.

But black can also work its sombre magic when paired with any neutrals you like - from greys, to camels and creams and whites, black elevates them all in a way that quietly looks luxe.

Whatever your black personality, I have you covered with some of my favourite denim styles that you’ll buy now and wear forever.

SHOP NOW

WHAT'S YOUR BLACK DENIM PERSONALITY?


Donna Ida

DEVASTATINGLY CHIC 

Somehow, black gives you the best of every world. Want to make a dramatic statement and have all eyes zoom in on your entrance? Head to toe black is devastatingly, timelessly chic.

SHOP NOW
Donna Ida

RAINBOW BRIGHTS 

Black is the perfect foil for any of your rainbow brights - team your blackest, leanest denim with something bright that will definitely pop on Instagram. 

SHOP NOW
Donna Ida

SHEER SIMPLICITY 

Feeling a little de-energised and just want to slip through the day unnoticed? Black is also your best friend when you want simplicity: live your best lowkey life in head to toe black that’s suddenly unassuming. And yet, still effortlessly chic.

SHOP NOW
Donna Ida

SOMBRE MAGIC 

But black can also work its sombre magic when paired with any neutrals you like - from greys, to camels and creams and whites, black elevates them all in a way that quietly looks luxe. 

SHOP NOW
Donna Ida
Whatever your black denim personality, we have you covered with our favourite denim styles that you’ll buy now and wear forever.

SHOP NOW



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