Behind the Seams with Perfect Moment CEO Hamish Stuart

Today Donna Ida launched luxury ski wear brand 'Perfect Moment' into the UK. The collection is available online and in our boutiques.

In anticipation we caught up with the brand's CEO Hamish Stuart...

donna ida, london fashion, london style, ski wear, winter, jackets, scarves, beanies, snow

Donna Ida Thornton and CEO of Perfect Moment Hamish Stuart. Donna is wearing  Perfect Moment  Nanuk Knit and J Brand Maria Coated Skinny Jeans.

Where in the world are girls best dressed?

The streets of London are hard to beat, but Parisian chic and how they do causal and sophisticated at the same time works for me.

What kind of style do you admire?

Anything original, but a smart clean style for both men and women always gets my attention.

Who is your style icon?

I'm always interested in what David Beckham & Tom Brady are wearing.  I love Johnny Depp's style, but only he can pull that off!

donna ida, london fashion, london style, david beckham

Where do you see the future of fashion?

After all the years of fast fashion, I see it going back towards a more premium quality market, desirable products that you wear for years.

How do you wear your jeans?

Formal, casual, in all washes and colours, but in a slim fit.

Where is your hometown?

As a kid I grow up in South Australia, then I went to boarding school/studied in Adelaide, Australia.

What do you do to unwind?

Spend time in the ocean and mountains, surfing and skiing.

What's on your iPod at the moment?

Anything from Rihanna to U2.

Where do you like to shop?

London and NYC, but I think Lane Crawford in Hong Kong is still one of the best department store shopping experiences you can have.

Where is your ultimate holiday destination?

Biarritz in the South West of France. It has always been my home away from home, the ocean, amazing food, low key relaxing environment with a few great friends that live there.

To celebrate the launch of 'Perfect Moment' we're having a ski themed party at our Chelsea boutique on November 13th with luxury hot chocolate from Kokoa, daytime snacks from Honestly Healthy and drinks sponsored by Luxor Champagne. In the evening we'll be celebrating  at Eclipse Bar in Chelsea sponsored by G-Vine Gin. We'll also have an exclusive Perfect Moment beanie hat to give away with every purchase on the day of the launch.

donna ida, london fashion, london style, ski wear, winter, jackets, scarves, beanies, snow

To shop the 'Perfect Moment' collection, click here.

Click to read more about 'Perfect Moment' and Après-Ski A/W 13 trends

Tweet us your ski style @donnaidadenim #donnasperfectmoment