Wildfox is the playful, whimsical brand from childhood friends who wanted to create clothes inspired by love and having fun. Their vintage themed pieces take fashion direction from simpler times; fairies, dreams, sleepovers and beautiful books.
The elements of the all-American brand's cute, kitsch slogans and prints on casual tees, sweaters and knits are brought together at their Silverlake design studio. We went Behind the Seams with Wildfox's co-founder and Creative Director Kimberley Gordon to find out more about the her life and style.
DONNA IDA: Where in the world are girls best dressed?
Kimberley Gordon: 'Everywhere in the world! But Stockholm definitely does a bang up job… I admire when girls will wear painful and uncomfortable things just to look insanely cool! I cannot last in big heels.'
DONNA IDA: Which style of jeans is your favourite?
Kimberley Gordon: 'I like flares forever'
DONNA IDA: Where is your hometown?
Kimberley Gordon: 'East Grinstead, West Sussex.'
DONNA IDA: Where is your favourite place to unwind?
Kimberley Gordon: 'On the couch with my boyfriend and pets, watching Seinfeld or Friends. Haha.'
Kimberley Gordon: 'Lorde-Pure Heroine, Miley Cyrus - Bangerz, Drug Cabin and some oldies… Frank Sinatra, Etta James, Ella Fitzgerald.'
DONNA IDA: What’s your favourite food?
Kimberley Gordon: 'It changes but right now I'm so into kale power salads and fresh salmon! I will always be a sucker for chocolate though…'
DONNA IDA: Where do you like to shop?
Kimberley Gordon: 'Almost always prefer vintage, otherwise I like Barneys and Topshop!'
DONNA IDA: Where’s your ultimate holiday destination?
Kimberley Gordon: 'Oh so many… but I'm dying to go to the Amalfi Coast in Italy.'
Read more Behind the Seams interviews.