Behind the Seams - Wildfox's Kimberley Gordon

Wildfox is the playful, whimsical brand from childhood friends who wanted to create clothes inspired by love and having fun. Their vintage themed pieces take fashion direction from simpler times; fairies, dreams, sleepovers and beautiful books.

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The elements of the all-American brand's cute, kitsch slogans and prints on casual tees, sweaters and knits are brought together at their Silverlake design studio. We went Behind the Seams with Wildfox's co-founder and Creative Director Kimberley Gordon to find out more about the her life and style.

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DONNA IDA: Where in the world are girls best dressed?

Kimberley Gordon: 'Everywhere in the world! But Stockholm definitely does a bang up job… I admire when girls will wear painful and uncomfortable things just to look insanely cool! I cannot last in big heels.'

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DONNA IDA: Which style of jeans is your favourite?

Kimberley Gordon: 'I like flares forever'

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DONNA IDA: Where is your hometown?

Kimberley Gordon: 'East Grinstead, West Sussex.'

DONNA IDA: Where is your favourite place to unwind?

Kimberley Gordon: 'On the couch with my boyfriend and pets, watching Seinfeld or Friends. Haha.'

Wildfox SS14, donna ida, london fashion, london style, blogger fashion, blogger style, casualDONNA IDA: What’s on your iPod at the moment?

Kimberley Gordon: 'Lorde-Pure Heroine, Miley Cyrus - Bangerz, Drug Cabin and some oldies… Frank Sinatra, Etta James, Ella Fitzgerald.'

DONNA IDA: What’s your favourite food?

Kimberley Gordon: 'It changes but right now I'm so into kale power salads and fresh salmon! I will always be a sucker for chocolate though…'

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DONNA IDA: Where do you like to shop?

Kimberley Gordon: 'Almost always prefer vintage, otherwise I like Barneys and Topshop!'

DONNA IDA: Where’s your ultimate holiday destination?

Kimberley Gordon: 'Oh so many… but I'm dying to go to the Amalfi Coast in Italy.'

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