We go Behind the Seams with the founders of The Laundress Gwen Whiting and Lindsey Boyd.
Who is your Style Icon?
Gwen - Gwyneth Paltrow
Lindsey - I have many from Jackie Kennedy to Cameron Diaz.
Where in the world are girls best dressed?
New York and Italy.
What kind of style do you admire?
Gwen – Effortless.
Lindsey - Classic chic.
Where do you see the future of fashion?
More designers will be using social media outlets such as Instagram or online magazines plus be able to see what real people are wearing around the world and buy from your phone.
How do you wear your jeans?
Gwen - White and Washed.
Where is your hometown?
Gwen - Florham Park, New Jersey.
Lindsey - Warwick, New York.
What do you do to unwind?
Gwen – Have a glass of wine and read the newspaper.
Lindsey - Yoga, massage or just being able to sit because I have a 16 month old baby.
What’s on your iPod at the moment?
Gwen - I just lost mine.
Lindsey - Edward Sharpe and The Magnetic Zeros new album.
Where do you like to shop?
We love small boutiques where you can find unique designers and brands.
Lindsey - I love LF Store for casual t-shirts and tank tops, J. Crew for all their colour, Barney’s Jean bar and Bergdorf for everything else.
Gwen - I love to mix designers. A Laundress staple would look something like this:
J. Crew Vintage T-shirt
Rich and Skinny Jeans
Where is your ultimate holiday destination?
Gwen - Any beautiful beach.
Lindsey - In the Alps skiing with my husband.
Read Jean Queen Donna Ida Thornton's guide on How to Care for your Denim.
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