Behind the Scenes - Style Insider Edith Bowman

Edith Bowman is a superstar radio DJ, she's honest, funny and super cool. We were beyond excited to shoot her for our latest Style Insider and we knew we would need a edgy backdrop for her rock chick look.

Edith_BehindtheScenes Edith takes a selfie of the team

We headed to House of Wolf in Islington as our location, complete with a decadent Attic Dining room with smokey mirrors, a Victorian inspired Parlour with rich colours and an opulent gold wall and finally an Apothecary for cocktail making with a secret boutique boudoir Fainting Room hidden by an antique style bookcase.

House of Wolf in Islington House of Wolf in Islington
House of Wolf Secret Fainting Room House of Wolf Secret Fainting Room
Behind the Scenes with Edith Bowman in the Apothecary & Donna Ida girls Claire Etchell and Kate Gorbunova Behind the Scenes with Edith Bowman in the Apothecary

Edith's hair styled by Ronnie Woodward from realhair which was blown out with a large round brush using 'Real Hair Root Lift and Volume Plumper and then set in large rollers, then brushed out, backcombed and finished of with some 'Schwarzkopf Dust Dry Shampoo to add a rough texture throughout the root.

Edith Bowman with real hair hairdresser Ronnie Woodward Edith Bowman with real hair hairdresser Ronnie Woodward
Edith Bowman adds her 'fav outfit' to Instagram Edith Bowman adds her 'fav outfit' to Instagram

Processed with Rookie

Edith's makeup was courtesy of Hannah Edwards from Bobbi Brown who created their signature Smokey Eye for the shoot. Hannah added Eye Shadow in Grey to her brows, Eye Shadow in White as a base, then layered Slate Long-Wear Cream Shadow,  finishing off with Long-Wear Gel Eyeliner in Black Ink and Smokey Eye Mascara. Hannah applied Bobbi Brown's Bronzer Golden Light and Blush in Pretty Pink to add a little colour plus a Lip Colour in Pale Pink.

Bobbi Brown's Hannah Edwards with Edith Bowman Bobbi Brown's Hannah Edwards with Edith Bowman
Makeup by Bobbi Brown Makeup by Bobbi Brown

Amazing shoes are essential to complete the modern wardrobe and we looked to the AW14 collection from Bionda Castana for the best Italian shoes for Edith's look. The feature was shot by Head of Creative Kate Gorbunova and watch this space for the full feature!

Edith adds Bionda Castana shoes to Instagram 'I want them all' Edith adds Bionda Castana shoes to Instagram 'I want them all'
Bionda Castana AW14 Collection Bionda Castana AW14 Collection

Processed with Rookie

Bobbi Brown's Hannah Edwards and Donna Ida's Claire Etchell
Donna Ida's Kate Gorbunova

With special thanks to Edith Bowman, Nathan Fuller at Public Eye Communications, Hannah Edwards at Bobbi Brown, Ronnie Woodward at realhair, Natalia Barbieri at Bionda Castana, Grace Ryan at House of Wolf. Sign up to our newsletter to be the first to see the full feature and interview by Claire Etchell PR & Marketing Manager at Donna Ida and blogger for NakedPRGirl.