Superfine

Established in 2003 by Lucy Pinter and Flora Evans, Superfine is recognised as an innovative style leader, making rock and roll jeans with a real London attitude. As one of the first pioneers of the skinny jean silhouette, Superfine quickly gathered a dedicated following around the world and is a point of reference for many of today's most influential style icons. A bit punk yet a bit purist, the label has led the way with clean looking jeans, free from branding. Embracing denim's effortlessness, the focus has been fit and fabric with clever, often hidden, details. Remaining strong and edgy in its simplicity, Superfine continues to explore inventive and specialised denim treatments.