Questions? Feedback? powered by Olark live chat software
My Shopping Bag Empty £0.00 Down Arrow

Show currency in:


Founded in 2001, Joie is an American brand inspired by the Southern Californian lifestyle. From their headquarters in downtown LA, owner and creative director Serge Azria creates a contemporary brand for savvy, modern women with feminine styling for a understated yet luxurious look. Drawing influence from vintage pieces and inspired by casual, comfortable clothes for a girl who is travelling the world, the pieces are chic and fresh. The collection of delicate light printed silk pieces, sophisticated jackets and soft slouchy trousers all work within their concept of encapsulating three key elements; casual, comfortable and luxurious.