Genetic Denim

Genetic Denim combines global fashion trends and individuality of fit and wash to tailor denim that’s perfect for you. With a reputation for the softest denim in the industry, Genetic is a brand that seeks to present each person with the best possible fit for their body type, accentuating assets rather than forcing everyone into the same mould. With nostalgia for the bohemian yet basic denim styles from the 1970s, Genetic has created a line with life and timeless appeal. Expect fashion forward style and underground cool mixed with fabrics, washes and cuts from around the world for new age chic.