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Whatever your shape, size and sense of style, there is no reason why you shouldn’t be wearing jeans. Donna Ida’s expert denim advice means you can always find the perfect pair of jeans to fit and flatter – just follow our Denim Clinic guide to find the right jeans for your body shape.


A pear or hourglass figure has a smaller waist and wider luscious hips.


Curvy girls are proportionate with generous hips, waists and thighs.


Lacking in curves? Boyish figures tend to be straight up-and-down.


Slim legs and a neat bottom with extra weight around the middle.


Nice neat proportions but with a shorter leg measurement.

Long Legs

Dressing supermodel legs that require a 34" leg length and beyond.

Get The Perfect Fit

Not sure which size? Watch our video on how to select the perfect fit.

Measure Yourself

Your Dilemma

New season trends

Stylist and model Angela Radcliffe guides you through how to wear the new Autumn Winter trends for prints and metallics.

Caring for your denim

Donna Ida Thornton gives her expert advice on how to care for your jeans.

How to wear white denim

Donna Ida Thornton's top tips for wearing white jeans and why they're more flattering than faded styles.

Paige's Pastel Collection

Watch Paige Adams-Geller and Donna Ida Thornton talk about their favourite pastel jeans for the new season.

Let us help you

Need More Help?

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Book a Denim Clinic

Book an appointment with a denim expert to find your perfect pair of jeans.

Email us your picture

Send a picture and describe your denim dilemma for an online denim clinic.