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Whatever your shape, size and sense of style, there is no reason why you shouldn’t be wearing jeans. Donna Ida’s expert denim advice means you can always find the perfect pair of jeans to fit and flatter – just follow our Denim Clinic guide to find the right jeans for your body shape.

Pear

A pear or hourglass figure has a smaller waist and wider luscious hips.

Curvy

Curvy girls are proportionate with generous hips, waists and thighs.

Boyish

Lacking in curves? Boyish figures tend to be straight up-and-down.

Apple

Slim legs and a neat bottom with extra weight around the middle.

Petite

Nice neat proportions but with a shorter leg measurement.

Long Legs

Dressing supermodel legs that require a 34" leg length and beyond.

Get The Perfect Fit

Not sure which size? Watch our video on how to select the perfect fit.

Measure Yourself

Your Dilemma

How to dress athletic calves

Donna Ida Thornton gives her top tips on dressing Athletic Figures and how to slim down calves.

How to style printed jeans

Top tips from Paige Adams-Geller and Donna Ida Thornton on how to style prints for SS12.

Muffin Top Dilemma

Jean Queen Donna Ida Thornton shares her ways of tackling the dreaded muffin top. Featuring James Jeans, Paige and Goldsign.

Festive shopping with Millie

We welcomed Made in Chelsea star Millie Mackintosh to Donna Ida in Chelsea for some festive shopping and to find out what she will be wearing this Christmas.

Let us help you

Need More Help?

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Book a Denim Clinic

Book an appointment with a denim expert to be fitted in your perfect pair of jeans.

Email us your picture

Send a picture describing your Denim Dilemma and we'll suggest styles for you.