MiH Jeans

Cult denim label first MiH launched in 1969, capturing the imagination of the fashion elite of the day. Over 40 years later, MiH has been revived by Chloe Lonsdale, daughter of original founder Tony Lonsdale, who started the brand in a tiny shop on London’s Kings Road. Today, staying true to their swinging Sixties London roots with their HQ in Chelsea, MiH have found their way into the hearts of loyal denim lovers everywhere, with vintage inspired designs and the all-important flattering cut; just two reasons why fashion editors keep returning to the brand season after season.