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James Jeans

James Jeans’ unique dry aged denim gives a vintage luxe feel to jeans without having to do all the hard work of years of wear yourself. The process was discovered by accident when some absent-minded employees forgot to close the sunroof of the warehouse over the weekend and adored the sun-bleached effect it left. This discovery, combined with a clever little bum lifting pocket pleat, gives James Jeans an edge over many brands. They are flattering to just about any size and shape, combining versatility with style nostalgia for denim that will be the hardest working in your wardrobe. Donna Ida's edit includes the James Jeans Twiggy Skinny, Hunter Straight Leg and Reboot Bootcut. Read our Behind the Jeans interview with James Jeans designer Seun Lim. Click here to read.

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