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The Loyalty Points Program allows you to earn points for purchases you make at

All you have to do to sign up to the Loyalty Program is create an account with Donna Ida. Once you have an account points will automatically accummulate. If you already have an account with Donna Ida you are automaticaly signed up. It's that simple.

Earn Fashionable Rewards As You Shop

As a loyalty member, each time you spend a pound with us (full-price items only), you will earn a reward point. For every 500 points you earn, you will receive a £50 voucher code to be redeemed on your next full-price purchase. Members will also receive exclusive invitations and exciting fashion previews.

Earning Loyalty Points

Rewards points can currently be earned for the following actions:

  • Making purchases — every time you make a purchase you earn 1 point for every £1 spent on full-price items and these points are added to your Reward Points balance
  • You must register an account on in order to accumulate loyalty points

Redeeming Loyalty Points

You can redeem your reward points at checkout. If you have accumulated enough points to redeem them you will have the option of using points as one of the payment methods. The option to use reward points will be shown to you in the Payment Method area of the checkout. Redeemable reward points can be used in conjunction with other payment methods such as credit cards, gift cards and more. For every 500 points you earn, you will receive a £50 voucher code to be redeemed on your next full-price purchase. You can only redeem your 500 points per item

Managing My Loyalty Points

You have the ability to view and manage your points through your Customer Account. From your account you will be able to view your total points, minimum needed to redeem, whether you have reached the maximum points limit and a cumulative history of points acquired, redeemed and lost. The history record will retain and display historical rewards for informational purposes. 

My Account - Loyalty

Reward Points Expiration

Reward points will expire within 12 months.