IRO is a French brand created by two brothers - Laurent and Arik Bitton - both come from the music industry and starred in their own rock band before establishing IRO. Back in 2002, they created the luxury brand IRO with silk shirts, woven tops and gorgeous jackets. Stay ahead of the fashion pack and get your hands on a piece of IRO now - it is the brand that everyone is coveting. With Chanel-inspired boucle jackets, silk blouses and cashmere knits they offer a full wardrobe solution.
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