I Scream, You Scream, We All Scream For Ice Cream
It’s only January and we’re all so excited to have received new ice cream coloured jeans from Hudson called Nico in Cherry, Tangerine and Lavender, Paige’s Verdugo Skinny Jeans in Pixie and Victoria Beckham’s power skinny in Peach and Sun Bleached Yellow. For high Summer wear the colours head to toe as seen at the...
My Stylish Sale Picks
I truly believe this is our best sale ever at Donna Ida. It broke my heart when we were setting up sale as I’m a stylist and visual merchandiser with a serious case of OCD and shops never look as good during this period. However, there are so many amazing pieces in the sale that...
What to Wear on Christmas Day by Stylist Jo Pratten
Everyone that I know does something different on Christmas Day. I spend the majority of mine in front of a fire at my parent’s house so my outfit can be pretty casual. However, for those of you who spend it at hotels, restaurants or with extended family and friends it can be an entirely different...
Win a Shopping Spree with ELLEuk.com
We’ve teamed up with ELLEuk.com to offer one lucky reader the chance to win a £500 denim shopping spree! Here are the details of how to enter. Elleuk.com has teamed up with Donna Ida to celebrate the launch of their new website www.donnaida.com and offer one lucky reader the chance to win a £500 denim...
SS12 New York Buying Trip – Day Four
Due to aggressive hotel air-conditioning, I wake up with a cold. I feel so sick I don’t go for my morning urban run and feel cheated. It’s a big day in trade show hell so I console myself with a vat of coffee and a bagel slathered in cream cheese. Perfect. J Brand is first...
Our Stylist Says
Brand new on the Donna Ida scene is London based designer Markus Lupfer. Lupfer is a refreshing and unique designer, who injects ornamental qualities into basic knits. Our Stylist, Jo Pratten, styled four mannequins this week with the help of Lupfer’s dazzling embellishments. Mannequin One: For a mod style, dress down the Markus Lupfer Liquid...
Georgia May Jagger & Hudson
Georgia May Jagger is proving to be the girl of the moment once again, shooting another campaign for HUDSON JEANS. The British starlett was destined for fame from the word go- how could you not if you have both Supermodel & Rock star genes! Check out our selection of Hudson’s at Donna Ida stores for your rock star touch.
Jagger Returns to front Hudson campaign
The young starlett fronts Hudson’s new SS10 campaign, for the second time. Georgia May Jagger is undoutedly one to watch out for! Buy her Hudson white jeans in Draycott Avenue, Belgravia and Westfield now. .

