Queen for a Day - Donna Ida Thornton

Queen for a Day – Donna Ida Thornton

If I was Queen for a day the first thing I’d do is unlock the Diamond Diadem and settle it onto my head.  The Diamond Diadem is my favourite crown – none of that front only frugality of a tiara for me!  (plus, I can never work out how they...
Style Insider with Caroline Legrand

Style Insider with Caroline Legrand

EXPRESSIONISM Caroline wears: Paige Verdugo Skinny, Feel The Piece A Line Racer Vest “With the weather we have been having I feel the need to wear bright coloured clothes almost daily. These tie dye skinnies are perfect. I wasn’t sure at first but when I put the outfit on I felt so...
Rainbow Window SS12

Rainbow Window SS12

This season is all about colour. From subtle pastels to neon brights and everything else in between. I wanted to create an eye-catching installation for our customers – like a colour chart where you can come in and say “I want my jeans in that colour” and we will find...
Donna’s Diary – Launching Jeans for Genes 2012

Donna’s Diary – Launching Jeans for Genes 2012

Thanks to all for your support of Jeans for Genes in 2011.  We raised over £50,000 last year for the Donna Ida Fund, which has been set up by Jeans for Genes to capture all your fundraising and funnel it into specific worthy causes. …but now it is time to...
Launching the Donna Ida Fund for Jeans for Genes

Launching the Donna Ida Fund for Jeans for Genes

Thanks to everyone for all your help and support in 2011, we managed to raise over £50,000 for Jeans for Genes! This is an incredible amount so well done and thank you to everyone for your hard work, perseverance and of course running skills! The Donna Ida Fund has now...
Take a Tour Inside Angie Smith’s Wardrobe

Take a Tour Inside Angie Smith’s Wardrobe

Leather Love I love these leather skinnies, they really do go with nearly everything, I’ve smartened them up with strappy sandals and a chic white jacket but they would work great with a battered old tee or a denim shirt and pointed pumps.  The trick with them is to always...
We Love Rag & Bone

We Love Rag & Bone

Whenever a new brand arrives at Donna Ida we are always excited but we can also be a little nervous. We love our jeans so much and know our brands inside and out, so welcoming a newbie usually takes some time. There is one new brand that has settled into...
Donna's Best Dressed at Coachella

Donna’s Best Dressed at Coachella

Rhianna.  Every Summer there’s a lot of customisation of denim and Rhianna’s gone for it with high waisted studded denim shorts.  I love that Rhianna keeps harking back to the 80s and 90s.  She’s like a super naughty Joan Collins sometimes…..not that Joan would ever have bared her midriff. Vanessa...
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Prints by the Guildford Girls

Prints by the Guildford Girls

As we edge towards the end of April we’ve all dreaming of Summer. All of us at Donna Ida are waiting for the sunshine as the nod of approval to start parading our prints (Not that the rain has stopped us so far)!   Above left is Cecilia in her Current/Elliott Stiletto’s in Mint (leopard),...
Millie Mackintosh Wears Hudson

Millie Mackintosh Wears Hudson

Slick, sexy and snake skin. Introducing the Hudson Nico Jeans in Dagger as modelled by Made in Chelsea star, Millie Mackintosh. Steal her style with the Hudson Jeans in Belize or Dagger teamed with a white Feel the Piece Sparrow top.
Nicky Hilton Wears James Jeans

Nicky Hilton Wears James Jeans

Nicky Hilton was seen out in West Hollywood sporting a pair of James Jeans, get her chic casual look with the James Jeans Twiggy in Slate and the Sud Express Pibleau Top in Craie/Noir.
Teresa Palmer Wears Current/Elliott

Teresa Palmer Wears Current/Elliott

Teresa Palmer embraced  the Coachella festival spirit by wearing a printed pair of Current/Elliott jeans. Get her look with the Current Elliott Stilletto Skinny Jean in Multi Arrow, team them with a Enza Costa Asymmetrical sleeve top in Black to get a laidback look.
Dree Hemingway Wears Siwy

Dree Hemingway Wears Siwy

Dree Hemingway was seen out and about at Coachella in California looking great in a pair of Siwy shorts. Get her edgy festival look with Siwy Camilla Shorts in Daybreak.
The J Brand Ginger

The J Brand Ginger

J Brand is all about the new and improved this season. First they revived the iconic Houlihan, then they introduced an Agnes hybrid, the Maverick and now we have the Ginger. This is a lightweight cropped jean in a mixture of vintage shades with an edgy silhouette and zip detailing.
How to Dress for the Rain

How to Dress for the Rain

April showers are in full force. Umbrellas are on standby. We rounded up the Donna Ida girls to see how they dress their Spring jeans on rainy days… Donna is wearing the Paige Hoxton Ultra Skinny Jeans and the Smythe Pyjama Blazer  with a Stella McCartney Floral Scarf.   Claire is wearing her military parka with...
Millie Mackintosh Wears Tie Dye

Millie Mackintosh Wears Tie Dye

Millie Mackintosh, star of Made in Chelsea, visited the Donna Ida boutique in Belgravia to add some Spring into her wardrobe. She loved our exclusive Hudson Tilda Crop in Love Parade and styled them with a Feel the Piece knit.
Charlize Theron Wears Leather

Charlize Theron Wears Leather

Charlize Theron dined out at the French Restaurant L’atelier in Paris wearing black leather trousers with a touch of colour coming from her blazer. Get the look with True Religion Casey leather leggings and the Elizabeth and James Sammi Blazer.
Blogs We Love

Blogs We Love

We’ve picked our top 5 fashion online stories we love this week. News We Love: Fashion Editor at Large – Raf Simons for Christian Dior http://fashioneditoratlarge.blogspot.co.uk/2012/04/raf-simons-for-christian-dior-what-is.html   Brands We Love: I Love Jeans – Tried and Tested: Nobody Boyfriend Jeans. http://www.ilovejeans.com/blog/tried-tested-nobody-high-boyfriend-jeans/   Celebrity Denim We Love: Denim Blog – Victoria Beckham in J Brand http://www.denimblog.com/2012/04/victoria-beckham-in-j-brand-3/...
Fashion Playground

Fashion Playground

Last night was the Vogue’s Fashion Playground event at Westfield London. Balloons, contortionists, mimes and magicians represented the circus theme throughout The Village. Here are some snaps from the night… For more pictures and to see what we got up to in-store visit our Facebook page.
Tie Dye Trend

Tie Dye Trend

Tie dye just doesn’t get old. I love it, especially in Summer. Just one piece lifts a whole look and adds another dimension to an outfit. We’ve selected Joie’s Maddie in Vintage Rose and Siwy’s iconic Camilla Short in Mixed Signals.