Watch our video where Donna goes behind the scenes of Paige Denim in LA, taking you through the process of creating one of the worlds’s most sought after denim brands.
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Amount raised so far for Jeans for Genes
£50,353.70
7 comments
eva says:
Oct 26, 2011
made to perfection,lots to do though
cindy b says:
Oct 26, 2011
Wow I had no idea how jeans were made. I think the whisker process is interesting..
Lucy Mckellar says:
Oct 26, 2011
Wow – my favourite part was seeing how much effort goes into each pair!! Makes you realise the difference between high quality jeans and your standard high street pair. I never realised the detail and work that goes into every pair to make a woman look great.
rachel Johnson says:
Oct 27, 2011
I like where they show how they put the details on the jeans to make them unique (handmade grinding) The extra details make such a difference! Beautiful jeans!
Angelee Smith says:
Oct 28, 2011
I love how the whiskering is accomplished–and I saw the twin of my favorite pair if denim shorts!
Betsy Lancaster says:
Oct 31, 2011
I’ve been a big fan of Paige Jeans for awhile; the whole process is amazing and hard work; I love that it’s all hands on. Favourite bit may be the handmade grinding. Although seeing Paige still so involved in the process probably makes all the difference in the world!
Kate says:
Oct 31, 2011
The journey of the jeans is really insightful. I really love the storytelling in this behind the scences piece. Makes the brand feel even more approachable and makes me feel really proud to know the journey my jeans went on before I got them!