This week Donna Ida launched luxury ski wear brand ‘Perfect Moment’ exclusively in the UK. Perfect Moment bridges the gap between practical and stylish ski wear; where function meets fashion and practicality meets style. With a splash of colour and unique designs the clothing range encapsulates the brand’s ethos; ‘Born in Chamonix, with a Freeride State of Mind’.

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Jean Queen Donna Ida Thornton at the Perfect Moment Ski Wear Launch

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Donna Ida Thornton in the Perfect Moment Launch Window in Chelsea

For the ‘Perfect Moment’ Launch Donna Ida Thornton wore an Equipment Signature Shirt, Equipment Sloane Crew knit, IDA Mabel jeans in Bright Vintage and the IDA Loren Cocoon Coat.

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Donna Ida Chelsea boutique showcasing the Perfect Moment collection

To celebrate the launch of Perfect Moment Jean Queen Donna Ida Thornton hosted a ski themed party at the Donna Ida boutique in Chelsea with luxury hot chocolate from Kokoa Collection, snacks from Honestly Healthy and afternoon drinks sponsored by Luxor Champagne.

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Atelier Meyer's Carmen Heid, Jean Queen Donna Ida Thornton & Glamour Editor Jo Elvin.

Editor of Glamour magazine Jo Elvin attended the launch with Atelier Meyer’s Carmen Heid, who is pictured above wearing the Perfect Moment Nanuk Sweater, which is also available in Vivid Blue.

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Snacks from Honestly Healthy

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Claire Bedford of Chelsea Styling and Couquette Blog

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Designer Simeon Farrar

Mischievous designer Simeon Farrar was also at the launch and is pictured sipping Luxor Chamgne wearing the limited edition Perfect Moment beanie hat which were given away on the day.

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Donna Ida Assistant Buyer Natasha Cobham and PR Manager Claire Etchell

The Donna Ida girls were excited to wear the Perfect Moment ski wear. Here I am with our Assistant Buyer Natasha Cobham wearing our Perfect Moment ski jackets.

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Luxor Champagne at Donna Ida

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Guests were greeted with Luxor Champagne with golden flakes

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Glamour magazine Editor Jo Elvin

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Gaby Le Breton writer for Conde Nast Traveller & Nicky Bannister of Bannister PR

Conde Nast Traveller writer Gaby Le Breton and Nicky Bannister of Bannister PR looked great in their Perfect Moment leather G-Jackets.

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Perfect Moment Ski Wear Launches

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Perfect Moment Jumpers

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Tatler's Isobel McMahon

Tatler’s Isobel McMahon wrapped up warm in a sophisticated winter coat as she browsed the IDA AW 2013 look book.

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Our photographer Aidan makes friends with the cutest dog

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Marina Fogle at Donna Ida's Perfect Moment Launch

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Paul Eagles from Kokoa Collection Hot Chocolate

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Kokoa Collection Hot Chocolate

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Noelle Reno and Robert Walton at Donna Ida Perfect Moment Launch

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Ohso - Good for you chocolate

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Kate Martin from the blog Kitty-inTheCity

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Selina Clark from blog Miss-SJ

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Donna Ida Chelsea Manager Jordana Pratten

In the evening the after party was held at Eclipse Bars in Chelsea sponsored by G-Vine Gin. Guests swapped coloured marbles for special wintery cocktails called Perfect Moment and Lemon Slalom.

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After Party at Eclipse Bars in Chelsea with a strawberry 'Perfect Moment' cocktail

The Perfect Moment cocktails were delicious made from G-Vine Gin one with sweet strawberries and the second with citrus flavours making  the Lemon Slalom drink. The lemon and orange flavored cocktail which included cloves and  dashes of orange bitter added a wonderful wintry twist.

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Eclipse Bars Bar staff including Mixologist Kim (Centre)

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Rob Tynan form Fitness Travel and Donna Ida Thornton

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Facialist Abigail James at the Perfect Moment after party at Eclipse Bar Chelsea

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Isobel Klempka & Kat Austin from Halpern PR with cocktails made from G-Vine Gin

PR supremos Isobel Klempka and Kat Austin both sipped the Lemon Slalom cocktails wearing chic black coats at Eclipse Bars on Walton Street for the Perfect Moment after party.

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Legendary Crackbaby Shots at Eclipse Bars
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Donna Ida girls: Alex Waite, Claire MacGregor & Pip Mills

To shop the Perfect Moment collection click here.

To read the ‘Behind the Seams’ interview with Hamish, CEO of Perfect Moment, click here.

Click to find out more about Perfect Moment and Donna Ida Events.

With thanks to Eclipse Bars, Honestly Healthy, Kokoa Collection, Ohso Chocolate, Luxor Champagne and G-Vine Gin.

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