What to Wear on Valentines Day
For those of you lucky enough to have a date lined up for 14th February I’m sure it can prove hard to decide what to wear. It also depends on where in the dating cycle you are… I mean, is it a first date? A relationship where you’ve been together almost long enough for your...
How to Wear Polka Dots
This must-have print exudes a youthful flair but still remains chic and timeless. Classic styles from brands such as Current/Elliott have been updated with a stylish polka dot print. Team the Current/Elliott Stiletto jean in Purple or Green Polka Dot with a sheer blouse from L’Agence or Equipment and a pair of strappy sandals from...
How to Wear Jackets
When winter is on the way out we are all desperate to ditch the bulky coats yet we still need something. We have some great jackets on their way for SS12. A boxy jacket can instantly smarten and update an outfit. I really like the IRO jackets that we have coming in, it’s a new...
I Scream, You Scream, We All Scream For Ice Cream
It’s only January and we’re all so excited to have received new ice cream coloured jeans from Hudson called Nico in Cherry, Tangerine and Lavender, Paige’s Verdugo Skinny Jeans in Pixie and Victoria Beckham’s power skinny in Peach and Sun Bleached Yellow. For high Summer wear the colours head to toe as seen at the...
How to Wear the Pyjama Trend for SS12
To create this look, separates should not be too fitted. Wear your jeans loose, low slung and with a rolled up leg. Brands such as Current/Elliott, Citizens of Humanity and MiH Jeans have great styles to integrate into this trend. Team with a silk shirt from Equipment or blouse by Odd Molly. If you do...
Style Advice for New Years Eve by Stylist Jo Pratten
For those of you who embrace New Years Eve and can’t wait to party, I have come up with a few style suggestions. By the 31st of December we have all doubled our own body weight (twice over sometimes) with food and drink… it’s safe to say we ‘re not feeling our best, so we...
My Stylish Sale Picks
I truly believe this is our best sale ever at Donna Ida. It broke my heart when we were setting up sale as I’m a stylist and visual merchandiser with a serious case of OCD and shops never look as good during this period. However, there are so many amazing pieces in the sale that...
Christmas Gift Guide by Jo Pratten
Knowing what to buy a girl who already has (almost) everything can be tricky. Don’t worry though, help is at hand! There will always be at least one more pair of jeans that she has her eye on or a special present that will help fill the stocking. For a shy loved one, why not...
Denimology Reviews J Brand Leathers
Mad Style review from Denimology’s Madison on the coveted J Brand Leather Skinny Jeans. Hello everyone! I’m back in London and loving every moment. School has been pretty crazy and all my deadlines are looming but I couldn’t wait to share about a pair of trousers that I would wear every day if given the...
Predictions for the Donna Ida Christmas Party by Stylist Jo Pratten
This Saturday at the Donna Ida Christmas party we are expecting the Donna Ida girls to unveil their pins for the first time this year. Some of us won’t dare to bare them then either. I am usually very good at predicting what each of the Donna Ida girls will be wearing, so here are...
Style It Your Way with Denim Blog
Denim Guru and editor of Denim Blog, Lorna Burford, visited the Donna Ida Belgravia boutique recently…and we couldn’t resist asking her to style some outfits with her favourite jeans. Lorna chose the J Brand 901 Leggings in coated red with a tailored By Malene Birger Wakana Coat in light ink and a Tucker printed silk...
Our Stylist Says…
Our Stylist, Jo Pratten, styles this week’s mannequins in a cosy fashion – all ready for bonfire night! Which look will you be going for? Mannequin One Eye popping red shades of the Nobody Cult Skinny in Atomic against the Elizabeth and James Military Parka create a great combination. Add a Tucker Evelyn’s Dressing Room...
