Denim Blog


Tuesday 31st August 2010

Donna Ida Denim Drive with Lily Allen

Donna Ida denim drive with Lily Allen

Donna Ida denim drive with Lily Allen

We want your denim, we need your denim, we love your denim…. Donna Ida are hosting a denim drive in aid of Jeans for Genes charity and we want your unwanted jeans to make it a success. If you have a pair (or several) of old or unwanted jeans you can bring them into any Donna Ida store and we will trade them for a £20 voucher off your next pair with us!

Not only will you be gifted with a voucher for your generosity, but your jeans will then be styled and sold at our concession in Lily Allen’s new store ‘Lucy in Disguise’ with 50% of the proceeds going to Jeans for Genes, the charity supporting children with genetic disorders.

It’s a double denim good deed.

*** The denim drive is live and ready for your donations at our three London boutiques:

Westfield Store The Village, Westfield London Ariel Way, London W12 7GF Call +44(0)20 8743 6111

Belgravia Store 40 Elizabeth Street London SW1W 9NZ Call +44(0)20 7730 4554

Chelsea Store 106 Draycott Avenue London SW3 3AE Call +44(0)20 7225 3816

Categories: Autumn/Winter 2010    Campaigns    Donna Ida Events    Exclusive
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Friday 13th August 2010

Donna Ida Denim Drive

Donna Ida Denim Drive for Jeans for Genes with Lucy in Disguise

Donna Ida Denim Drive for charity Jeans for Genes with Lucy in Disguise

We want your denim, we need your denim, we love your denim….

Donna Ida are hosting a denim drive in aid of Jeans for Genes charity and we want
your unwanted jeans to make it a success.

If you have a pair (or several) of old or unwanted jeans you can bring them into any
Donna Ida store and we will trade them for a £20 voucher off your next pair with us!
Not only will you be gifted with a voucher for your generosity, but your jeans will
then be styled and sold at our concession in Lily Allen’s new store ‘Lucy in Disguise’
with 50% of the proceeds going to Jeans for Genes, the charity supporting children
with genetic disorders.

It’s a double denim good deed.

***

The denim drive is live and ready for your donations at our three London boutiques:

Westfield Store

The Village, Westfield London
Ariel Way, London W12 7GF
Call +44(0)20 8743 6111

Belgravia Store

40 Elizabeth Street
London SW1W 9NZ
Call +44(0)20 7730 4554

Chelsea Store

106 Draycott Avenue
London SW3 3AE
Call +44(0)20 7225 3816

Categories: Campaigns    Donna Ida Events    Exclusive    News
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Monday 9th August 2010

Win £300 to spend with us

We have decided to be extra generous and offer you the chance to win £300 to spend with us. All you have to do is become a fan of our Facebook page and you will be entered in the draw.

We are looking for our biggest fan, so make sure to leave lots of comments on our posts and images. The more interaction you do the better! Also, remember to recommend your friends too, spread the joy!

Would you spend your £300 on this lovely ensemble?

Would you spend your £300 on this lovely ensemble?

Join our Facebook page here – and if you cannot get enough of us, we are also on Twitter.

Categories: Campaigns    Exclusive    News    Uncategorized
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Friday 6th August 2010

Sneak Preview: MiH Jeans SS11

MiH_SS11It is hard to believe that we are already buying up our winter wardrobes for 2010 and even more so that we are now looking at the Spring/Summer 2011 collections. This is the world of fashion, always so ahead of itself! Here is a sneak preview of the Spring 11 MiH Jeans collection. Creativity. Painterly. Bohemian Jetset aka Gypset. Just a few of the ideas whispered at MiH Jeans HQ during the Spring-Summer 2011 design process.

Effortless. Simple. Perfect without trying . This is what MiH aspire too.

Lightweight and bleached denim jeans in soft grey blue and laundered white; a scarf in easy indigo linen for wrapping up as the sun sets on the beach you’ve been stationed on all day. A collection with the piece for every occasion.

The Main Line: the jean jeans you know and love, but with intriguing details. The Roadster; The Aviator: The Paris with an update. The Tokyo finds its natural home: The Khaki Worker; The Boyscout Olive. Washed. Casual. Easy.

The shorts for chic getaways: The Deauville, The Amalfi, The Athens Capri.

The shirts for the beach; for the city streets; for the bar; for the romantic bike rides: in khaki muslin, sea cotton, in a variety of new shapes.

The Heritage Line: the perfect denim jacket; the perfect sleeveless denim jacket; the perfect jeans. Selvedge denim; canvas; aged green-tints. A little bit vintage. A lot sexy.

Lagune. Mirage. Pinetop. Scrapper. Archive. Wash names to remember.

You can shop the current Autumn/Winter 10 collection by MiH Jeans here.

Categories: Campaigns    Spring/Summer 11
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Friday 9th July 2010

Levi’s Ready to Work Ad Campaign

Check out the new Levi’s commercial for their Ready To Work ad campaign. They have taken the bold step of aligning themselves with the struggling town of Braddock in Pennsylvania. Our opinion is out on this one, it is certainly not the aspirational stuff advertising is usually made of…it feels more like the opening of a sequel to the Sixth Sense but then we admire the patriotism of it. What are your thoughts?

Categories: Autumn/Winter 2010    Campaigns
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Monday 28th June 2010

Sneak Preview: Goldsign AW10

Goldsign AW10

Goldsign AW10

Here is a little sneak preview of the latest Autumn/Winter 2010 collection by Goldsign. Keeping with their signature styling they have introduced cool new washes to both the Zoe and Zebra Jeggings cuts, including personal favourite in Gold Metallic. Another one to watch for in the Leah Trousers – a chino inspired cut made in soft cord that will give edge and texture to any outfit. The ever popular Misfit is back in a couple of darker washes for winter too. The collection is a Donna Ida favourite.

Categories: Autumn/Winter 2010    Campaigns
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Friday 25th June 2010

Welcome Evisu

Evisu

New to Donna Ida this month is Japanese denim label Evisu.

Evisu was launched by Hidehiko Yamane after he came to the realization that quality denim, the original, was impossible to find on the market. During a trip looking for vintage pieces, he came across a 1950s American loom capable of weaving forty metres of a “selvedge” denim a day. Yamane had an idea: why not make exceptional jeans for connoisseurs like himself? So the Evisu adventure began. In 1988 Yamane – who calls himself a tailor, not a designer of jeans – created a cult product.

He originally called his jeans Evis, after the Buddhist god of prosperity, and they were made in Osaka from pure American cotton. He personally painted his famous seagull logo on each article, a long and expensive process that only produced a dozen jeans a day. Meanwhile in the early 90s, the vintage trend took on and his jeans were growing in demand. In 1997 Evisu jeans took a leap forward when they were made on licence in Italy with the famous Japanese denim.

Today the little Osaka trademark has become famous all over the world.

Scott Morrison who has designed for Paper, Denim & Cloth and more recently Earnest Sewn has now joined Evisu as head designer so expect to see great cuts and classic tailoring.

Categories: Autumn/Winter 2010    Campaigns
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Friday 25th June 2010

7 for all Mankind AW10 Campaign

7 for all Mankind AW10

7 for all Mankind AW10

The Fall/Winter 2010 ad campaign for 7 For All Mankind features models Masha and Julian Schratter. It was shot on Sunset Boulevard in LA by Mert Alas and Marcus Piggott. This is 7FAM’s 10 year anniversary, which is quite an achievement in the world of premium denim and the message behind the campaign is ”luxurious style and sexy sophistication”

Categories: Autumn/Winter 2010    Campaigns
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Friday 25th June 2010

Sneak Preview: MiH Jeans AW10

_C9B0493.MiH JeansMiH JeansMiH JeansMiH JeansMiH Jeans

Hard as it is to imagine wearing winter clothes right now all the new season collections are starting to make their way into the stores. Here is a sneak preview of MiH Jeans Autumn/Winter 10 collection.

Categories: Autumn/Winter 2010    Campaigns
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Thursday 20th May 2010

Sneak Peak at Genetic AW10

Genetic Denim has released their new fall look book which show cases all the new treats that will be in stores at Donna Ida.

James_MoodyTheKitTheDavisPunchTheShaneArctic

If you can’t wait this long to get your hands on a new pair of Genetic jeans then check out the latest delivery which includes the super cool new carrot shaped jean The Bailey, as well as everyone’s favourite The Shane - this easy-to-wear classic is available in white for summer. Anna Faris was recently spotted on set of her new movie wearing a pair of Genetic Jeans.

Anna_Faris_genetic

Categories: Autumn/Winter 2010    Campaigns    Celeb Style Watch
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