Donna Ida Says: Get on your bike!
This summer, we suggest you get on your bike, tone those thighs, decrease your carbon footprint and save some money! Donna Ida has gleaned some tips from our very own Donna Ida girls Kim, Jo, Susan and Lydia, who are all avid cyclists. We love how super-cool women can look on the streets of London,...
Elizabeth Klein of Beyond Vintage: What’s in your bag?
Elizabeth Klein is the creative director of one of our favourite New York brands Beyond Vintage. We love the delicate vintage inspired blouses and tops from this brand which are made in flowing silk prints, with detailing such as beading, lace and embroidery. We caught up with Elizabeth to discover what she keeps in her...
Michelle Siwy: What’s in your bag?
Michelle Siwy is one of our favourite denim designers here at Donna Ida. With her vintage inspired jeans she brings a New York edge to the LA dominated denim world. Her designs are sleek, sexy, sophisticated and look great on all body shapes. Subtleties of design include the quilted back pocket and the hand crafted...
Denim’s in her Genes…
Look at these cuter than cute pictures of our lovely Chelsea manager Claire. As you can see, she has denim in her genes, which is why there is nowhere better to go than to Donna Ida to pick up your next pair!
Oh Carine!
If you are as much of a fan of Ms Roitfeld as we are, you will have been sad to hear of her leaving Vogue Paris. Carine is one of our favourite fashion icons, and her edgy style has meant that under her reign, Vogue Paris was always one step ahead of the pack- and...
FOXY LADIES
BRAND NEW WILDFOX IN STORES NOW! The Spring 2011 collection by Wildfox is inspired by Marie Antoinette, and it is fabulous! Paris, cake, military… They’ve incorporated it all into this collection, so pop into stores and take a look. Who says you can’t have your cake and eat it? Not me! C’EST TOUT.
Seeing Red
Karen Elson, Julianne Moore, Christina Hendricks… Yep, red is HOT, and we’ve got some red hot new denims coming in soon! Love the CURRENT/ELLIOTT roller? You’ll really love it in ‘ladybird’ and boy will you stand out from the crowd. Start saving your pennies, because they are due in stores in May. We also have...
FLARE FEVER
Let’s face it, the seventies are back in fashion and there’s no avoiding it. Marc Jacobs’ Spring 2011 show is proof enough- dominated as it was by orange hues, flowing silks, big sunglasses, wedges and wide legged trousers. If you’re not convinced, check out Tom Ford’s Spring Summer 2011 show here, where the catwalk was...
SECRET SCREEEEAAAAAM!!!
Dear Friends, A favourite man of mine named Jarvis Cocker once wrote a song called ‘The Fear’. Though I don’t think he was necessarily writing about the same fear as I am about to share with you, I have definitely got the song stuck in my head now. There are many things that give me the...
ON THE RIGHT PAIGE
We are really very excited to have the lovely Paige Adams-Geller doing a special in store event at Donna Ida Westfield on Saturday 29 January between 1 and 3 pm. Originally a fit model for some of the hottest brands denim has to offer, Paige’s own range debuted in February 2005, and anyone who has worn...
BITTEN BY THE SIWY BUG
Ahoy denim lovers! Our cute pal Andy at Denimology has reviewed one of our best kept sale secrets- the Siwy Hannah in Bitten. This jean is seriously cool, and Andy makes it look even cooler! Read her review below. Ssh… Love Secret Squirrel xx There is finally sunshine in London! Although its still absolutely freezing I’m...
Denim Peeping in Berlin
Berlin is one of the coolest cities in the world right now – it’s the simmering centre of underground music, fashion and design, and its inhabitants embody this in their carefree, thrown together style. We made our way to the trendy Mauer Park market on a cold January Sunday to check out how the Berlin...

