Launch Party for Elizabeth Street
Tuesday night saw the opening party for Elizabeth Street, home of our Belgravia store after 9 months of non-stop drilling and paving. The street is beautiful now and the atmosphere is one of excitement for all the neighbouring retailers and customers. The party itself was great fun with magicians, music and canapes, but the overall...
Vintage Denim Heaven
If you haven’t made it in to the new Lucy in Disguise store on King St, Covent Garden yet here is a sneak peak of the Donna Ida vintage denim corner. On offer is a range of re-claimed, vintage denim priced from £15-£55 in a variety of brands, styles and washes. There are some real...
Rachel Bilson in Paige Premium
I don’t think I have seen Rachel Bilson in anything since The O.C (which I loved!), but she is forever popping up in the media as a style icon. She has great style and she loves denim, which she undoubtedly looks great in! She is pictured here wearing a pair Paige Premium jeans, she has...
Rhianna in new J Brand Agnes
Not sure about the bright red hair but loving Rhianna’s wardrobe styling. One of our favourite denim loving divas, she was spotted making her way by Da Silvano for lunch in New York City. Wearing one leather glove, a grey denim shirt and J Brand Agnes Jeans in Stealth while greeting fans en route to her hotel....
Elle MacPherson in J Brand Gigi
How great does Elle look in this hot new style by J Brand. The Gigi is a mid-rise cropped flare that takes inspiration from the Fall 2010 runways, such as Prada and Phillip Lim, and is perfect for summer with fun sandals and can be taken into fall with ankle boots or clogs. Available in...
Lily Allen at Donna Ida Denim Drive Car Boot
This morning was a very exciting moment at Westfield London, when at 9am, a large group of press crowded around the Donna Ida Denim Drive car to catch a glimpse of the lovely sisters Lily Allen and Sarah Owen as they posed to support the Donna Ida Denim Drive. As you Donna Ida blog followers...
Donna Ida Denim Drive at Lucy in Disguise
The lovely Lucy in Disguise opened its doors Saturday the 18th of September to the crowds of shoppers in Covent Garden. Donna Ida were there to show their support (and shop a little) and check on the denim capsule in store. We also brought down our denim drive car and parked it outside to further...
Donna Ida at Lucy in Disguise
Last night the Donna Ida girls partied away at Lily Allen and Sarah Owen’s new store Lucy in Disguise. Last night’s launch party saw a string of celebrities and Lily’s friends including Daisy Lowe, Jaime Winstone, La Roux, Rachel Stevens and Professor Green. Gorgeous vintage dresses and sequined jackets dotted around the store mixed in...
Joie and Dazed & Confused at NYFW
Joie, the lovely label responsible for dressing us in beautiful silk blouses hosted a big party with magazine Dazed & Confused to celebrate New York Fashion Week. The party was held at the legendary Don Hill’s in New York and attended by a rather long list of celebrities including Kelly Osbourne, Josh Hartnett, Juliette Lewis,...
Introducing Levi’s Curve ID
After heavy investment in the biggest piece of global ‘fit’ research on women in recent years, Levi’s®, the inventor of denim jeans, is launching LEVI’S CURVE ID. This intensive global study of 3D body scans of 60,000 women has identified three distinct body shapes that account for 80% of women across the world. This pioneering...
Join Us for Vogue Fashion’s Night Out
We are thrilled to take part in the most exciting night of the year – Vogue’s Fashion special the 8th of September. We will be hosting a late night shopping evening, staying open until 11pm with tasty cupcakes from our favourite bakery and lovely sparkling wine! We will also be offering 10% off all purchases...
Donna Ida Run For Charity Jeans For Genes
The Donna Ida team took their jeans off and slipped into some running gear to show support for favourite charity Jeans for Genes, Sunday the 5th of September in Hyde Park. The Adidas 5k Challenge was attended by thousands, and our group gave it our best and stood out from the crowd championing the cause...
