Vote for Donna Ida
Sheerluxe are taking votes for their annual online shopping awards. Donna Ida has been nominated in the Best Fashion Boutique Online and the Best High End Fashion Online categories…so please vote for us now here!
Kylie Gets to Number One!
Congratulations to Kylie making it to the top of the charts (again!), her album Aphrodite has made it to number one. Kylie, seen here wearing Paige Premium jeans in Masai grey is ecstatic with the success! We ♥ Kylie
How to wear white jeans
Donna Ida gives Fashion Confidential all the top tips on how to buy and wear white jeans. Donna’s top picks include Genetic Denim’s The Shane as they have faux front pockets. Front pockets can often look bad on white jeans as you often end up seeing the outline and they can bunch, we suggest you go with The Shane...
Levi's Ready to Work Ad Campaign
Check out the new Levi’s commercial for their Ready To Work ad campaign. They have taken the bold step of aligning themselves with the struggling town of Braddock in Pennsylvania. Our opinion is out on this one, it is certainly not the aspirational stuff advertising is usually made of…it feels more like the opening of a...
Ashley Greene in J Brand
Naturally gorgeous Ashley Greene, who has come to fame from the ever-popular Twilight series was spotted pounding the street of New York wearing J Brand Roll Shorts. The shorts are now on sale for 50% off. Ashley has teamed her shorts with a cute cream camisole. For a more sophisticated look we recommend teaming them with one...
Trend Alert: Khaki
A key colour for summer is khaki which has been styled in almost every silohette. Here Donna talks through some of the khaki styles and how to wear them. Including J Brand’s ever-popular Houlihan, the Stella McCartney high-rise boyfriend and the Current/Elliott Army trousers.
Kate Moss in Siwy
Kate Moss heads out in our Siwy Hannah jeans – she is the style icon of our time…discuss
How to style the white blazer
Ihiont is one of spring/summers top trends but can easily be worn wrong…never fear Donna is here to show you how to style you white blazer for an every day look. She has taken the James Jacket by Elizabeth & James, an easy to wear boyfriend style tailored jacket with scrunched sleeves and teamed it with...
Madonna and daughter launch ‘Material Girl’
Mother and daughter power duo launch clothing collection Material Girl for Macy’s. The collection will largely focus on the punk style Madonna sported in the 80s but with Lourdes’ personal twist. The collection will be heavily based on denim classics, featuring denim motorcycle jackets, and high waisted skinny jeans. We cannot wait to see more!...

