Serfontaine’s Maternity Jeans
Serfontaine has produced a line of Maternity Jeans for all the expectant mum’s who still need their denim fix! As Donna Ida is entirely devoted to bringing you Denim, we are proud to say we offer a Maternity service for your jeans in all boutiques. Your favourite pair can be transformed with a little tweak here and there and hey presto your most adored...
The CRAFT of Kate Moss
Check out Graziadaily’s discovery of the new CRAFT Jean by Kate Moss! Genius idea CRAFT! Graziadaily.com: Even our Dad’s know that Kate Moss has inspired many a designer, photographer and trend phenomenon in her time. And when we heard from the man behind super-cool denim label C.R.A.F.T, Michael Kopplstatter, that his latest collection is inspired...
Jessica Biel rocks Double Denim
Jessica Biel wears double denim in style, modeling boyfriend Justin ’ denim label William Rast jacket and Genetic Shane jeans. Notice the cute cigarette leg jeans are perfectly adjusted with a turn up to expose another shade of denim- ah denim heaven! DONNA’s ADVICE ON THE DOUBLE DENIM TRICK … For a quick double denim fix it’s best...
Grazia hearts MiH
If MiH’s latest page in Grazia has anything to go by, the British denim brand has hit the US with a smash! You can spot the famous Oslo, Vienna, Lisbon, Marrakesh & Paris jeans on a mile long list of celebs! Get the look and shop MiH at Donna Ida’s boutiques and online.
Current/Elliott’s ‘The Perfect Shirt’
Jessica Simpson shows us how the perfect shirt can indeed, be perfect! Casually understated as the key summer essential, the denim shirt can easily be worked with a floral dress for instant fashionista status or paired with jeans to rock the double denim trend! Get your perfect shirt before everyone else realises how perfect it is! http://www.donnaida.com/designers/currentelliott/?limit=all
Get the Gwyneth Look
Gwyneth Paltrow sets a sultry yet chic look for her appearance on a US daytime television show. Mix and match pieces from Donna Ida to re-create her breakfast-show stopping outfit. Get the exact leggings she’s wearing from J Brand’s 901 Viper Denim range or choose a blue denim like the Bonaroo wash, for a slightly more relaxed take. Odd...
Kate Bosworth’s Cool Casual Look
The J Brand’s Houlihan Skinny Cargo in Vintage Olive is, without a shadow of a doubt, the no.1 “must have” military pant of the season. Countless celebs have been spotted donning their legs with J Brand’s utility chic from the US’s much loved denim brand. It’s very difficult to not fall in love with the gold details...


